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Marketing and Healthcare Organizations

Language EnglishEnglish
Book Paperback
Book Marketing and Healthcare Organizations Robin Lowe
Libristo code: 08856855
Publishers Taylor & Francis Ltd, September 1995
This work starts with a broad approach to the marketing process. It then examines the characteristic... Full description
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49.80 €
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This work starts with a broad approach to the marketing process. It then examines the characteristics of good and bad management practice and, against this background, addresses the question of how marketing might best contribute to the management of health sector organizations.

About the book

Full name Marketing and Healthcare Organizations
Author Robin Lowe
Language English
Binding Book - Paperback
Date of issue 1995
Number of pages 224
EAN 9781857751901
ISBN 9781857751901
Libristo code 08856855
Publishers Taylor & Francis Ltd
Weight 310
Dimensions 156 x 234 x 12

Categories

Society & Social Sciences > Social services & welfare, criminology > Social welfare & social services > Emergency services
Medicine & Nursing > Medicine: general issues > Health systems & services > Medical administration & management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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