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Designing Emotion

Language EnglishEnglish
Book Hardback
Book Designing Emotion Mareike Roth
Libristo code: 38505400
Publishers Birkhäuser Berlin, August 2022
A firm's brands, products, and market entry communicate a wealth of emotions. Emotionally targeted c... Full description
? points 125 b
50.71 €
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A firm's brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. The "emotion grid" and "design elements" tools aid practical implementation of fundamental design components (form, color, materials).

About the book

Full name Designing Emotion
Author Mareike Roth, Oliver Saiz
Language English
Binding Book - Hardback
Date of issue 2022
Number of pages 240
EAN 9783035623857
Libristo code 38505400
Publishers Birkhäuser Berlin
Weight 714
Dimensions 179 x 226 x 25

Categories

The Arts > Industrial / commercial art & design > Individual designers
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