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Aaker on Branding

Language EnglishEnglish
Book Paperback
Book Aaker on Branding David Aaker
Libristo code: 08801543
Publishers Morgan James Publishing llc, July 2014
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will... Full description
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15.56 €
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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad underst

About the book

Full name Aaker on Branding
Author David Aaker
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 220
EAN 9781614488323
ISBN 9781614488323
Libristo code 08801543
Publishers Morgan James Publishing llc
Weight 338
Dimensions 153 x 229 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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