Doprava zdarma pre objednávky nad 59,99 € s Packetou a SPS Boxmi.

Zistiť stav objednávky

Staňte sa súčasťou komunity milovníkov kníh z celého sveta a získajte hromadu výhod. Založiť účet zdarma

Doprava zadarmo s Packetou nad 59.99 €

Kuriér DPD 2.99 € Zberné miesto GLS 2.49 € SPS 3.99 € SPS Parcel Shop 2.99 € Packeta kurýr 3.99 € Pošta 3.99 € Zberné miesto DPD 2.99 € Kuriér GLS 3.99 € Packeta 2.99 €

Kontakt

Ako nakupovať

Pomoc

Môj účet

▸ Prázdny :-(

Doprava zdarma pre objednávky nad 59,99 € s Packetou a SPS Boxmi.

Madboy

Name: Madboy
Brand: Open Road Media
SKU: 08611548
Price: 16.15 EUR
Availability: InStock
Author: Richard Kirshenbaum
ISBN: 9781453258170

Beyond Mad Men: Tales from the Mad, Mad World of Advertising

Richard Kirshenbaum

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 08611548

Nakladateľstvo Open Road Media, október 2011

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980... Celý popis

Libristo kód: 08611548

39 b

16.15 €

Skladom u dodávateľa Odosielame za 9-15 dní

30 dní na vrátenie tovaru

Zákazníci tiež kúpili

Der inoffizielle Adventskalender für Fans von Charlie Sheen

Pevná

22.41 €

Caspar Wenger Richter

Pevná

26.65 €

Géopolitique du football, 1945-1991 Legat Kniha

Brožovaná

25.23 €

Formación ética y ciudadana con justicia de género e igualdad social: Reflexiones Susana Zattara

Brožovaná

10.09 €

En Algerie. Trois Mois de Vacances, (Ed.1884) F Kohn-Abrest

Brožovaná

18.37 €

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today

Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results.

Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.

Herečka & Polyglotka

EWA KASP pre

Prehrať video

Libristo má najväčší výber cudzojazyčnej literatúry. Preto si knihy kupujem tu.

Informácie o knihe

Celý názov Madboy

Autor Richard Kirshenbaum

Jazyk

Angličtina

Väzba Kniha - Brožovaná

Dátum vydania 2011

Počet strán 232

EAN 9781453258170

ISBN 9781453258170

Libristo kód 08611548

Nakladateľstvo Open Road Media

Váha 299

Rozmery 140 x 215 x 15

Kategórie

Biografie (životopisy), literatúra a literárna veda > Biografie (životopisy) a literatúra faktu > Biografie (životopisy): všeobecné > Biografie (životopisy): obchod a priemysel

Ekonómia, financie, obchod a manažment > Obchod a manažment > Predaj a marketing > Reklama